This past Saturday, Luster’s Pink Smooth Touch and spokeswoman for the brand LeToya Luckett took over River Oaks Mall in Calumet City, IL. The event was a complete success with at least 1,500 people in attendance. Throughout the day there were raffles, giveaways, TWO fashion shows as well as hair and makeup consultations. Check out some photos from the event below!

Last week, Luster’s Pink Smooth Touch and LimeGreen partnered up for a Chicago Model Call for the upcoming Smooth Touch Hair & Homecoming Mall Takeover event. Models came out from around Chicago to audition for their chance to model that Smooth Touch look and receive products, giveaways, fashion apparel, a hair make-over, and an unforgettable modeling experience. Auditioning models were also excited to compete for an event where  Grammy Award winner LeToya Luckett–the face of Luster’s Pink Smooth Touch brand–will be making a special appearance.

If you’re in the Chicago area, be sure to check out the Smooth Touch Hair & Homecoming Mall Takeover on October 8 at River Oaks Mall in Calumet City, IL!

Check out photos below

When creating a marketing plan, it’s easy to stick with the familiar TV, print and online banner ads. While these are all essential components to reaching a target audience, there’s another type of ad that can greatly enhance a comprehensive plan: social media.  Facebook, Linkedin and Yelp are some of the top social media sites in which advertising can be used. Here at LimeGreen, three particular sections come to mind when planning an online marketing campaign with social media components.

1) Target - It is ideal to hone in on who you want to target (rather than have too large of a group). Even if this reduces the size of  your audience, it will almost guarantee that your message will be received. For example, if you are using Facebook advertising to promote a university fundraising event, you may choose to target a list of people who are alumni of the university, ages 25+, who reside in the city where the event will take place.

2) Ad Content - When designing an advertisement for social media, getting creative with language and images is crucial. You want your ad to be unique and to stand out. To accomplish this, create ads that prompt your audience to ask questions and learn more. For example, if you place an ad for a restaurant, including an eye-catching image of the venue or one of the dishes, combined with language that pinpoints the restaurant’s value, will grab your audiences’ attention.

3) Constant Optimization and Monitoring – Staying on top of your ad campaigns is vital. The goal is to reach as many people as possible and, in return, have a positive response. By constantly checking up on your tailored advertisements, you can ensure that your desired audience is being reached. If you notice you are not getting the response  you anticipated, change it up by either broadening your target or testing new language and content in the ads. The perfect ad campaign comes from constant tweaking and optimization until your campaigns have hit their sweet spot.

By following our three steps, integrating social media advertisements into your marketing plan can be a great step to increasing exposure to your target audience and ultimately increasing your business’ ROI.

LimeGreen was had the opportunity to shoot, produce and edit the video for World Alzheimer’s Month with the Alzheimer’s Association. Today the video was featured on Perez Hilton:

FitPerez is PROUD to support the Alzheimer’s Association’s first annual World Alzheimer’s Month this September which we hope will raise awareness for the devastating and debilitating disease!

Check out the video, and remember to wear purple on September 21 for Alzheimer’s Action Day!

Today the LimeGreen production team is on site at Amazing Cosmetics, shooting for their new office space and upcoming product launches! Check out the photos below:

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Outside the doors of Amazing Cosmetics

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Beautiful set up

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Inside the new space!

LimeGreen is happy to announce that our agency was included in Event Marketer Magazine’s 2011 top event marketing “Agency It List”… or as they put it, the “2011 Class of Awesome.”  We are so proud of our event marketing department! To learn more about the phenomenal work they’ve been doing, along with our other teams like digital and production, take a look at our work section.

Check out the full Event Marketer 2011 Agency It List here and LimeGreen’s Event Marketer listing here.

LimeGreen would like to congratulate ZED451 on a glowing restaurant review in the Nile Guide, the source for travelers looking to explore destinations around the world. The article traces through the many aspects of ZED451 dining and gives insight into the multiple experiences available at the restaurant, lounge and rooftop:

Every area of the restaurant is designed for its’ own unique feel, letting your decide how you would like to spend your evening. Enjoy an intimate meal along the edges of the dining room, have fun with a group of friends in the center of the Harvest Table, be part of the action at the Chef’s bar, or have a private meal in one of the spacious party rooms. And no matter if this is your first destination, last, or one of many for the evening, ZED 451 provides a complimentary shuttle service to take you to your next destination. Now that is some great service!

Find out more about ZED451 by following on Facebook and Twitter!

When Steve Jobs co-founded Apple in 1976, the future of the company was unknown. On August 24th, 2011, Steve Jobs stepped down as CEO of Apple. Although this marks the end of an era, the impact that Jobs had on Apple’s advertising and creative process is something that will not go unnoticed. An article featured on Advertising Age goes through some of the most memorable ads throughout the years. The advertising examples in the article highlight the best of the best starting with their unforgettable 1984 Super-bowl advertisement. One of the more recent advertisements is for the iPad. As AdAge mentions, the star of the advertisement is the product. The ad is kept simple and to the point and the message is very clear. Clearly, Steve Jobs has made a huge impact on not just Apple, but marketing and advertising strategies for companies all across the world. LimeGreen is looking forward to seeing how Apple will continue their creative and memorable advertising campaigns.

Over the past several months, QR Codes have been popping up all around consumers. Mashable recently posted an article about how to utilize QR Codes in the marketing world. Granted this article is helpful and interesting, these five tips are not necessarily all true. Keeping the codes simple and making sure to utilize them with giveaways and discounts are great tips for using these codes as marketing tools. QR Codes are definitely everywhere as, Mashable notes, fresh fun and interesting is key. Exposure is important, but over saturation is something that should be avoided. When using QR codes, always ask: How does this help me reach my target audience, and what’s the happy medium between standing out and over exposure?

Here are some interesting uses of QR codes. Now that they’re more ubiquitous, advertisers are working harder to stand out.

If you visit the Yahoo! site this week, be on the lookout for a web page takeover from DeVry University. LimeGreen worked with DeVry University to create a unique interactive Yahoo! login page that will run for 24 hours starting today. The LimeGreen team produced and edited the video clip featured on the login page, surrounded by a page design crafted by our design team for an interactive user experience. So be sure to keep your eyes peeled for the new page. LimeGreen is proud to partner with DeVry University for their 80th anniversary, the theme that inspired this takeover.