When Steve Jobs co-founded Apple in 1976, the future of the company was unknown. On August 24th, 2011, Steve Jobs stepped down as CEO of Apple. Although this marks the end of an era, the impact that Jobs had on Apple’s advertising and creative process is something that will not go unnoticed. An article featured on Advertising Age goes through some of the most memorable ads throughout the years. The advertising examples in the article highlight the best of the best starting with their unforgettable 1984 Super-bowl advertisement. One of the more recent advertisements is for the iPad. As AdAge mentions, the star of the advertisement is the product. The ad is kept simple and to the point and the message is very clear. Clearly, Steve Jobs has made a huge impact on not just Apple, but marketing and advertising strategies for companies all across the world. LimeGreen is looking forward to seeing how Apple will continue their creative and memorable advertising campaigns.