Over the past several months, QR Codes have been popping up all around consumers. Mashable recently posted an article about how to utilize QR Codes in the marketing world. Granted this article is helpful and interesting, these five tips are not necessarily all true. Keeping the codes simple and making sure to utilize them with giveaways and discounts are great tips for using these codes as marketing tools. QR Codes are definitely everywhere as, Mashable notes, fresh fun and interesting is key. Exposure is important, but over saturation is something that should be avoided. When using QR codes, always ask: How does this help me reach my target audience, and what’s the happy medium between standing out and over exposure?

Here are some interesting uses of QR codes. Now that they’re more ubiquitous, advertisers are working harder to stand out.