LimeGreen

Luster’s Pink Smooth Touch Hair & Homecoming Mall Takeover Event!

Michon Ellis — Mon, 10 Oct 2011 21:14:39 +0000

This past Saturday, Luster’s Pink Smooth Touch and spokeswoman for the brand LeToya Luckett took over River Oaks Mall in Calumet City, IL. The event was a complete success with at least 1,500 people in attendance. Throughout the day there were raffles, giveaways, TWO fashion shows as well as hair and makeup consultations. Check out some photos from the event below!

Luster’s Pink Smooth Touch Model Call

Michon Ellis — Mon, 19 Sep 2011 20:50:30 +0000

Last week, Luster’s Pink Smooth Touch and LimeGreen partnered up for a Chicago Model Call for the upcoming Smooth Touch Hair & Homecoming Mall Takeover event. Models came out from around Chicago to audition for their chance to model that Smooth Touch look and receive products, giveaways, fashion apparel, a hair make-over, and an unforgettable modeling experience. Auditioning models were also excited to compete for an event where Grammy Award winner LeToya Luckett–the face of Luster’s Pink Smooth Touch brand–will be making a special appearance.

If you’re in the Chicago area, be sure to check out the Smooth Touch Hair & Homecoming Mall Takeover on October 8 at River Oaks Mall in Calumet City, IL!

Check out photos below

How to Integrate Social Media Ads Into Your Marketing Plan

Michon Ellis — Thu, 08 Sep 2011 21:22:22 +0000

When creating a marketing plan, it’s easy to stick with the familiar TV, print and online banner ads. While these are all essential components to reaching a target audience, there’s another type of ad that can greatly enhance a comprehensive plan: social media. Facebook, Linkedin and Yelp are some of the top social media sites in which advertising can be used. Here at LimeGreen, three particular sections come to mind when planning an online marketing campaign with social media components.

1) Target - It is ideal to hone in on who you want to target (rather than have too large of a group). Even if this reduces the size of your audience, it will almost guarantee that your message will be received. For example, if you are using Facebook advertising to promote a university fundraising event, you may choose to target a list of people who are alumni of the university, ages 25+, who reside in the city where the event will take place.

2) Ad Content - When designing an advertisement for social media, getting creative with language and images is crucial. You want your ad to be unique and to stand out. To accomplish this, create ads that prompt your audience to ask questions and learn more. For example, if you place an ad for a restaurant, including an eye-catching image of the venue or one of the dishes, combined with language that pinpoints the restaurant’s value, will grab your audiences’ attention.

3) Constant Optimization and Monitoring – Staying on top of your ad campaigns is vital. The goal is to reach as many people as possible and, in return, have a positive response. By constantly checking up on your tailored advertisements, you can ensure that your desired audience is being reached. If you notice you are not getting the response you anticipated, change it up by either broadening your target or testing new language and content in the ads. The perfect ad campaign comes from constant tweaking and optimization until your campaigns have hit their sweet spot.

By following our three steps, integrating social media advertisements into your marketing plan can be a great step to increasing exposure to your target audience and ultimately increasing your business’ ROI.

World Alzheimer’s Month: Video

Michon Ellis — Fri, 02 Sep 2011 18:42:52 +0000

LimeGreen was had the opportunity to shoot, produce and edit the video for World Alzheimer’s Month with the Alzheimer’s Association. Today the video was featured on Perez Hilton:

FitPerez is PROUD to support the Alzheimer’s Association’s first annual World Alzheimer’s Month this September which we hope will raise awareness for the devastating and debilitating disease!

Check out the video, and remember to wear purple on September 21 for Alzheimer’s Action Day!

Behind the Scenes at LimeGreen: Amazing Cosmetics Photo Shoot

Michon Ellis — Fri, 02 Sep 2011 18:09:20 +0000

Today the LimeGreen production team is on site at Amazing Cosmetics, shooting for their new office space and upcoming product launches! Check out the photos below:

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Outside the doors of Amazing Cosmetics

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Beautiful set up

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Inside the new space!