Advertising
The activity of attracting attention to a product or goods by paid announcement. This includes all of the traditional Marketing tools: broadcast, print, radio and new media / online.

Creative
Refers to the ideas, materials, imagery or collateral produced in advertising, through the process of ideation, construction, and/or generation of the creative process.

Editing / Post / Motion Graphics
Editing / Post / Motion Graphics is the preparation and arrangement of any written, visual or auditory asset in preparation for final dissemination or distribution. But this extends further to include the process of storytelling, motion graphics and 3D design. Tools for this process include Final Cut, Photoshop, After Effects, Maya and Cinema 4D, among others.

Experiential Marketing
Experiential Marketing is a marketing strategy that directly engages consumers and invites them to participate and engage with the brand in a two-way interaction. This cooperative dialogue involves channels of retail, digital and live events and engages consumers on a more personal level vs traditional one-way communication.

Web / Interactive Marketing
Creating online content which is delivered to an end-user by way of a web browser or web-enabled devices such as Internet television, mobile devices, etc. Increasingly identified as two fundamental elements, both Web Design and Web Development work in tandem to affect the "User Experience". The DNA of Web / Interactive typically consists of graphic design, animation, authoring, user-experience, social media, marketing, photography, new media, search engine optimization and typography, to name a few.

Media Production / New Media
Media Production refers to any visual media generation leveraged towards an audience. From television / online programming, feature narrative and documentary, to new and emerging, web / online content. New media includes all of the above in any form. Formats include traditional 35 MM Film, High-Definition (RED, 1080/720), on down.